Hi, I’m Caroline Joy.
I live in Texas with my husband, Aaron, and our dog/best friend, Steve.
Unfancy was born in 2014 out of a desire to find my style and curb my mindless shopping habit. Back then, I had a closet full of clothes but “nothing to wear.” So I decided to try out a capsule wardrobe and live with a small + structured closet of 37 pieces. Unfancy was my journal, the spot where I shared my daily capsule outfits and the lessons I learned along the way.
In 2015, after a year of capsuling, my structured approach melted into something softer and more open-ended. Unfancy became my creative space where I shared low-key outfit ideas, closet-curating tips, carry-on packing guides, and a lighthearted approach to the whole “less is more” thing.
After five years of blogging and sharing, I’m no longer active here on Unfancy or on social media. However, Unfancy and all its content will remain here, available to all. No matter where you joined in on the journey — thank you for being a part of it with me. I wish you the very best.
If you’d like to reach out, email me at email@example.com. I can’t always promise a response, and please keep in mind I am no longer taking on brand collaborations or campaigns.